Most Aloha Missions need a hat. From Mauka (mountain) missions to Makai (ocean) missions and every mission in between.
Aloha is the spirit of Hawai'i. It is our mission to practice, live + share the aloha spirit in our daily lives. We all embark on "missions," those day to day experiences that make up life. In those missions we strive to use aloha in every moment. We believe aloha is the key to create better versions of ourselves, communities and the world.
When you wear this product you carry that aloha with you.