Your logo is everything. We knew from the beginning that our Aloha Missions logo needed to be 100% loved by BOTH of us. Luckily, we know this pretty amazing woman named Saedene Ota. Besides being one of the best graphic designers (Sae Design), she is just an awesome and empowering female business owner. She didn't hesitate at all when we asked for her help in creating our logo/tag line.
We did vision boards and had a vague idea what we wanted, but we waited for the moment that "clicked." Fast forward to our first "official" photo shoot with our girl Chloe. The photos below are the inspiration behind our logo. We linked hands, threw up the connected shaka + then Chloe said, "you should make your tattoos your logo." DING! A-HA! Lightbulb! That was it.
Sent the idea to Sae, along with these photos and here we are today.
Our two tattoos, rooted with so much meaning in our personal lives. The ALOHA, drawing from Tamika's tattoo + her 'ohana. The MISSION from Lesley's hoaka birth + love moon phase. Together ALOHA MISSIONS.
ALOHA : A Hawaiian philosophy that everything, nature + humans, is connected by energy. A genuine practice of love and respect within daily life.
MISSION(S): “The act or instance of sending”
“A body of persons sent to perform a service or carry an activity”
“A specific task which a person our group is charged”
ALOHA MISSION: An activity that requires shakas, smiles + good vibes. You will most likely be barefoot + in/or surrounded by nature. You will leave the mission inspired + more in love with Maui.
Whoever that aunty is that works at the Maui Business Resource Center was entertained the day we came in to register our business name. We came in totally thinking we had Aloha Travelers.... denied. Then another deny. And another. We spent a good hour in the waiting room talking out loud and cracking up. It had to be the right name.
Then the "a- ha" moment. I asked T, "what do we always say when we go holoholo?" Her response, "MISSIONS. We go on missions." We have been saying it for years, just like most local people do.
T had her moment of clarity about the name when she was on the toilet. You can go ask her about that. Ha! Aloha Missions. And to our luck, no one had the name. It was meant for us.